Timing Is Everything: Best & Worst Times to Post on Social Media

Renita/ July 21, 2014/ Marketing/ 0 comments

Are you optimizing your social media post by platform? Or do you have all of your accounts synced to post at the same time? If you chose the latter, chances are your posts aren’t optimized to get the most engagement.

A recent study from analytics provider, SumAll, revealed the best times to post on social media:


But wait…there’s more, they also included the worst times to post on social media, so avoid the following “dead zones” at all costs.

With these two findings in hand, there’s no reason why anyone shouldn’t have “perfect timing”. But social media isn’t a one-size-fits-all category. Further optimization can also be made by observing the engagement patterns of YOUR specific followers, friends, and subscribers using Iconosquare (Instagram), Wolfram Alpha (Facebook), TweetStats (Twitter), and Simply Measured (LinkedIn).


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